How we've helped clients

A Massachusetts-based financial advisory service with newsletter publications was bought by a UK company which urgently wanted to step up direct mail activity on two of the American company's flagship newsletters. The catch was: the new owner needed to start pulling in new subscribers immediately — which meant getting two complete mailings out within two weeks, written in American English. There was no time to find a US-based copywriter, so one of our writers was briefed to write hard-hitting American English copy. The mailings went out on schedule.

A new business publishing division of a UK listed publisher, formed after a management buy-out, was left with a stable of established directories — but no marketing department. We worked with the client three days a week over a period of months, first constructing and implementing a marketing strategy to meet short- and medium-term budgetary demands, then building a marketing department to take over from MortonGregory personnel. The publishing division exceeded the main board's Year 1 revenue expectations.

A conference company based on England's south coast needed help with its marketing strategy when it decided to put on two events for an industry slightly removed from its usual target market. We presented recommendations on how to achieve maximum cost-effective mailing coverage of the new market. And in the process we uncovered valuable new sources of targeted mailing lists.

A New York-based financial magazine had established a successful track record of attracting new subscribers through bound-in cards. But for some reason the cards were only pulling orders from the US market. We decided to try an alternative copy message on those cards that were sent to non-US English-speaking markets. One of our writers, liaising directly with the New York office, came up with the winning approach that restated the offer in a way which could be understood around the world, and which placed higher emphasis on the money-back guarantee. This innovative new approach played an important part in changing the geographical bias of the magazine's subscriptions.

An established UK newsletter publisher found that its success in generating new business was consistently undermined by a low level of customer retention. MortonGregory was asked to examine the publisher's customer retention strategy. We made a number of suggestions regarding both the renewals strategy and the renewals series being used. These were adopted, and led to a perceptible lift in the percentage of customers being retained.

A continental European provider of specialist tax information wanted to expand into English-speaking markets, principally the US

A UK central government department needed the expertise of outside copywriters to 'translate' its internal, technically-oriented documentation into prose suitable for customers to access on a large website. One of our copywriters joined a team of writers tasked with achieving the department's goals, rewriting supplied text to Plain English standards, and providing feedback to internal staff on tone of voice, style and consistency issues.

Why not contact us today to see what we can do for you? There's no obligation.