ABC / BPA Controlled Circulation

It takes time, effort and resources to build a top-quality, ABC- or BPA-certified controlled circulation list, one that is the bedrock of your advertising sales proposition.

So wouldn’t it be good to be able to increasingly rely on subscription revenues from the very same circulation list, monies that you can use to cover your magazine print costs?

And perhaps your distribution costs as well?

Because there’s no reason why you can’t build your paid circulation without jeopardising your audited circulation figures. (After all, you don’t want to undermine your ad sales proposition.)

The question is: how to persuade readers to part with hard cash, when they already get your magazine for free? As you might imagine, it’s not straightforward or easy. But it can be done – with careful thought and preparation on the strategic and creative fronts.

That’s where MortonGregory can help. Let’s put our collective heads together – our subscription marketing wiles and your controlled circulation expertise – to grow your annual subscription revenues without interfering with your ABC/BPA figures.

And who knows, it might just cancel out your annual print and distribution bill…

Want the very best of both worlds – strong advertising sales and dependable subscription revenues? Then contact us today.