Copywriting training

Do you want to refresh or improve your in-house copywriting skills?

We offer introductory and advanced courses in copywriting principles and best practice.

We don't believe in 'off-the-shelf' training courses. All our copywriting training is bespoke — designed around your specific needs, and including practical exercises that draw on your company's own marketing materials, products and services. That way, your staff work and learn in an environment that is interactive, enjoyable — and directly relevant to your company's commercial objectives.

The result: quicker learning, higher information retention — and the lessons learnt during the training can be put to practical use, starting the very next day.

Here are some of the copywriting topics we can cover for you:

• The 5 key questions you should ask before putting pen to paper
• How to come up with headlines that sell
• How to lift response rates — at no additional cost
• The foolproof solution to writer's block
• How to produce clear, concise and readable copy — on schedule
• How to write sales letters that convince readers to take action
• Avoiding the most common copywriting pitfalls

Could better copywriting skills get you more customers? Contact us.