Direct marketing training

Do you want to refresh or improve your marketing department's knowledge of direct marketing — and see them get higher sales for you at lower cost? We offer introductory and advanced courses.

All our marketing training is bespoke — designed around your specific needs, and including practical exercises that draw on your company's experience, products and services.

The result: quicker learning, higher information retention — and the lessons can be put to practical use right away.

Take a look at the kinds of topics we can cover for you:

• How to lift response rates — at no additional cost
• Identifying the mailing lists that will really get results
• Proven ways to make your offer more persuasive
• How to identify what drives buying decisions in your target market
• Three steps to writing press releases that editors will use
• Seven tricks of the trade that will boost customer response
• How to get existing customers to spend more of their money with you
• Using simple analytical techniques to reveal — and replicate — what works best

Could improved marketing skills get you get more sales? Contact us.