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Downloads & takeaways
Here are some of our recent copywriting and direct marketing articles, opinion pieces and other resources. For ease of use, they're downloadable in two formats: Microsoft Word and Adobe Acrobat.
(If you don't already have a copy of the Adobe Acrobat reader, you can get it free here.)
| “MortonGregory… never fail to deliver good, persuasive selling copy that really works.” Karen Hindle UK NEPA | more testimonials here... |
Please feel free to use any of these articles in your own work. All we ask is that you acknowledge the source of this information, including a hyperlink to our web site if possible.
We add new articles to this page on a regular basis, usually each month, so be sure to bookmark it for future reference.
By the way, some of these articles are taken from our free monthly email newsletter, THE LIFT LETTER. If you're not already on our free distribution list, why not sign up today? (You'll find more details at the top right-hand corner of this page.)
| The B2B Renewals Health Check | Read it now | PDF version | Word version | ||||
| Better Email Marketing In The Age Of Spam | Read it now | PDF version | Word version | ||||
| MortonGregory's Five-Step Creative Process | Read it now | PDF version | Word version | ||||
| How To Get More Sales From Your Incoming Enquiries | Read it now | PDF version | Word version | ||||
| Sixteen Steps To Writing Better Sales Materials | Read it now | PDF version | Word version | ||||
| MortonGregory's AIDCA Crib Sheet | Read it now | PDF version | Word version | ||||
| Seven Ways To Boost Your Existing Headlines | Read it now | PDF version | Word version | ||||
| How To Make A 'Lift Letter' Work For You | Read it now | PDF version | Word version | ||||
| A Technique For Turning Features Into Benefits | Read it now | PDF version | Word version | ||||
| 50 Reasons Why People Buy | Read it now | PDF version | Word version | ||||
| 8 Ways To Gain More Product and Market Knowledge | Read it now | PDF version | Word version | ||||
| Two FREE e-books when you sign up to 'THE LIFT LETTER' | ||||||
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Our FREE e-newsletter is packed with tips and techniques to lift your response rates and get you extra sales. Learn about some of the latest thinking in direct marketing, online and offline. You'll save yourself hours of reading. Sign up now and get:
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