Sales versus Image

What’s your objective: a higher public profile, or an almost immediate increase in sales?

(No, that’s not as daft a question as you might think.)

You see, not every potential client wants us to write sales-driven copy. Instead they want ‘corporate’ copy – annual report text, words for an investor relations pitch, or a press release that’ll earn them column inches in the local or national press.

If you require such ‘corporate copy’, that’s no problem. We can do that, and do it well.

But our first love, if you excuse the phrase, is direct response copy. Words that sell – right off the page, or the computer screen. Copy that is carefully crafted to persuade the reader to fill in the coupon, click through to your order page, or pick up the phone and call your sales desk. And which makes them do so right there and then.

Take a look at this email marketing piece. It’s nearly 3,000 words long – that’s right, seven full pages of A4! Or this second example of a long copy email.

Both emails look to be ridiculously long, don’t they? And surely they break all the online copywriting rules – for example the one that says copy online should always be half the length of offline copy, or less…

Certainly that’s what many copywriting 'experts’ would have you believe.

Yet both emails out-pulled the existing control email piece by over 200% (i.e. 3:1), on a scientifically-valid, A/B split across an database of tens of thousands of email addresses.

And that’s a fact, not an opinion.

The bottom line? We earned our client three times as much revenue within days – and became the new control copywriter in the process.

So if it’s hard cash in the bank you’re after, you’re on the right page.

Do you want direct marketing copy that’s proven to get higher sales? Then contact us today.