Sales versus Image

What are you after: a higher public profile or increased sales? That's not as daft a question as you might think.

You see, not every potential client wants us to write copy that gives an immediate boost to their sales. What some clients want instead is 'corporate' copy — text for their annual report, words for a glossy investor relations brochure, or a press release that convinces editors to run a story on them.

That's no problem. We can do that, and do it well.

But our first love, if you excuse the phrase, is direct response copy. Words that sell — right off the page, or the computer screen. Copy that is carefully crafted to persuade the reader to fill in the coupon, click through to your order page, or pick up the phone and call your sales desk. And do so right there and then.

Take a look at this email marketing piece. It's nearly 3,000 words long - that's right, seven full pages of A4! Or this example.

Both emails are a ridiculous length, aren't they? They break all the online copywriting rules — at least that's what many copywriting 'experts' would have you believe.

Yet both emails out-pulled the existing control email piece by over 200% (i.e. 3:1), on a scientifically-valid, A/B split across an database of tens of thousands of email addresses.

And that's a fact, not an opinion.

The bottom line? We earned our client three times as much revenue — and became the client's new control copywriters.

So if it's more money in the bank you're after, you're on the right page.

Do you want direct marketing copy that's proven to get higher sales? Contact us.