What our clients say

Working with Chris Gregory has been a real pleasure – and so much more than I expected. We haven't just ended up with a new mailing pack, but with wholesale improvements to the newsletter as well.

From the first set of questions and in-depth conversations, he pulled the product to bits to understand its position and relevance: questioning everything along the way to really get to the heart of what it does.

At the end of the process Chris then produced a complete new mailing pack that really speaks to the target audience and can be used time and again – a major benefit for a small publisher like us where cost is always an issue.

I'd recommend MortonGregory to anyone; their whole consultative approach means you end up with so much more than just marketing copy.

Alice Dunmore
Publisher, Silverdog Publishing
Fordingbridge, UK
www.healthandsafetymonitor.com

I received your mailing piece on FFTs this morning and I have to say I was impressed with your copy, it even sucked in a cynic like me.

Sarah Wilson
Circulation & Subscriptions Manager, Redactive Media Group
www.redactive.co.uk

Excellent copy, I think you've done a very thorough job – and very well cross-referenced for credibility.

Dominic Jacquesson
Chief Operating Officer, Electric Word plc
London, UK
www.electricwordplc.com

Training for Distance Running has romped home with XXX orders after the first weekend of sales. (Sprinting, Speed and Acceleration was also a huge hit with around XXX orders the previous week).

Both had hit the XXX mark after the first 24 hours, and so we sent the email to the same list a second time with a “hurry stocks are already running low” message.

Well done!

[actual sales figures deleted for reasons of client confidentiality]

Jonathan Pye
Publisher, P2P Publishing
London, UK
www.pponline.com

I just stumbled onto your site when I was doing research on a prospective new client. What a treasure trove!

Going through your site, digging through the free bits, I felt so lucky to find you. I have a major repositioning job ahead of me with another client, and your FABB technique for turning features into benefits was just perfect to get my head focussed on the task. I love your process of finding the über-benefits. I've been doing something like it (except in my mind, I'm saying “Oh yeah? So what?” like a hard-to-convince New Yorker), but never really thought about it as a process that could be articulated so nicely.

One thing I absolutely refuse to do is direct marketing letters or e-mails. I just don't know what I'm doing. So I hope to be bringing you some clients, as the need arises.

Meanwhile, thanks for being so generous. It's a practice I believe in – giving people every possible hand in doing things themselves. It creates an educated consumer when they finally realize that marketing is work, and they'd rather I did it for them, so they can get back to their own jobs.

So you've made me value you without ever meeting you – what wonderful marketing!

Kathleen Hawk
Managing Director, Clearview Associates
High Fields NY, USA
www.clearviewpr.com

We're a small company with tight budgets and not a lot of room for error. So I'm pleased to say that our partnership with MortonGregory over the last few months has had a clearly discernable, positive impact on both our acquisition costs and overall sales figures.

Chris Gregory has helped us gain sales we might not otherwise have got, by pointing us in the direction of mailing lists and other promotional opportunities we didn't know existed. He has also helped streamline our marketing costs and activities by working with us to identify the areas most likely to yield the highest return for our efforts and budget resources.

On the creative front Chris has helped us raise our game significantly, by contributing letter and leaflet copy that does a great job in communicating with prospects, explaining the features and benefits of our products, and asking for the sale.

Neil Desmond
Managing Director, DG Publishing Ltd
London, UK
www.pensionsperformance.com

Not only has our Scrip 'forced free trial' campaign written by MortonGregory brought in many subscriptions, the process of working with them has been very beneficial and a real pleasure.

Jenefer Trevena
Marketing Manager, T&F Informa UK Ltd
London, UK
www.tfinforma.com

MortonGregory understand exactly how to talk to niche markets and promote even highly technical subject matter. Their marketing copy has worked wonders for two of our recent campaigns.

They also respect our business requirements for responsiveness and speed of turn-round. So when they promise something, they deliver.

Head of Reports
VRL Publishing Ltd
London, UK
www.vrlpublishing.com

I've worked regularly with Chris Gregory for over a decade, and he's helped me with my business in several different markets: financial services, legal publishing, foreign exchange and life insurance. He comes up with the goods every time.

Jonathan Bloch
Managing Director, Exchange Data International
London, UK
www.exchange-data.com

I've worked with Philip Morton for over 20 years. He is a man of many talents, ranging from writing persuasive marketing copy to design and editorial production. He has not only taken care of the "creative" side of my business, but met business acquisition budgets and targets too. Indeed, I once described him as the "Renaissance Man of the newsletter business"! So I'd have no hesitation in recommending him to anyone who's seeking assistance in promoting their products and services.

Chris Morrison
former Managing Director, Evandale Publishing
London, UK
www.evandale.co.uk

I've used MortonGregory for several projects in the past, and they never fail to deliver good, persuasive selling copy that really works.

Karen Hindle
Director, UK Newsletter & Electronic Publishers Association
London, UK

Chris produced what we were looking for on time, on budget, and with minimal intervention from us. He worked well as part of our team and could always be relied upon to provide an appropriate and positive input.

Kevin Walsh
Deputy Head of Content, Inland Revenue Marketing & Communications
London, UK
www.inlandrevenue.gov.uk

Philip and I have worked together on several occasions during the last five years, marketing a variety of insurance, retail and pharmaceutical newsletters with subscription prices ranging from hundreds to thousands of pounds. Each time he's come up with sound strategic advice and effective selling copy that have helped me hit (and even exceed) my new-subscriber acquisition targets.

From the start I was impressed by Philip's ability to get to the heart of his target market's needs and concerns — which I'm certain has translated into more effective copy. He also understands what drives buying decisions, which means he knows exactly how and when to exert persuasive pressure in his copy. He's helped me put together successful sample-copy mailings, html email campaigns and — especially — a winning copy approach for forced-free trialling of my daily and fortnightly newsletters.

Grant Attwell
Senior Product Manager, Informa Professional
London, UK
www.informa.com

There's a lot to do when setting up a new business. So the last thing I needed was to have to worry about sorting out all my advertising. Stress doesn't exactly help my creative process! Fortunately, I was able to delegate this to the guys at MortonGregory.

After just one meeting, and a couple of phone conversations, Chris understood our business well enough to be able to write the convincing sales copy we needed. And he delivered in less than a week.

Hermina Patton
Principal, Specialised HR Services
Johannesburg, South Africa
www.shrs.co.za

Just had a look through your copy – and I love it. Exactly what I know I could never have done myself in a million years, I really envy people who can write with such a distinctive voice!

Alice Dunmore
Publisher, Health & Safety Monitor
UK
www.healthandsafetymonitor.com

Over 150 orders now – and counting... This mailing has helped pretty much convert me to this Direct Marketing stuff!

Hope to be in touch when the current rush of orders subsides. Probably after I return from holiday end August.

Dominic Williams
Managing Director, System 7
UK

Your email copy outpulled the opposition by 3:1. Well done! I'll be in touch...

Mark Edwards
Online Marketing Manager, Electric Word
London, UK
www.pponline.co.uk

How can we help you get the best return on your marketing resources? To find out contact us today. There's no obligation.