MortonGregory - specialists in direct response copywriting and subscription marketing
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MortonGregory
53 Warner Road
London N8 7HB
United Kingdom

info@mortongregory.com
©2008 Morton Gregory Ltd

 

Web writing

Poorly-written, badly-structured web text can undermine your sales message and your brand. It turns off potential new customers, and depresses levels of repeat business.

“…our Scrip magazine 'forced free trial' campaign written by MortonGregory brought in many subscriptions… the process of working with them has been a real pleasure”

Jenefer Trevena
T&F Informa
more testimonials here...

That's why you need to make every word count — never forgetting that writing for the Web is not the same as writing for print. The way people read online requires a different approach to composition and structure. After all, website visitors have very short attention spans — one mouse-click and they're off to a competitor's site.

So you shouldn't simply cut and paste old brochure text straight onto your website...

Let us help you communicate professionally online. We'll make sure every page of your website is well-written, credible and easy to read. That'll build your online brand — and your sales.

Could your web content work harder for you? Contact us.

 
Two FREE e-books when you sign up to 'THE LIFT LETTER'
Our FREE e-newsletter is packed with tips and techniques to lift your response rates and get you extra sales.

Learn about some of the latest thinking in direct marketing, online and offline. You'll save yourself hours of reading.

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'Eleven Steps to More Successful Email Marketing'. This concise report sets out how to maximise the response from your email marketing efforts. Read it before you start your next campaign!
 
The best book on direct response advertising ever written: 'Scientific Advertising' by Claude Hopkins. Don't write another sales letter or brochure until you've got your copy!
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We dislike spam as much as you do. So we'll never share your details with a third party without your permission. Here's our privacy policy.