Why choose MortonGregory?

1. Extensive experience in the specialised information sector. Between us, we have a 37-year track record in the marketing of specialised information products and services – newsletter publishers, directory publishers, conference organisers, data vendors: we’ve worked with them all, both as paid employees and as outside consultants.
   
   That means we’re familiar with the product types, the culture, and the kinds of problems you’re likely to be facing. Crucially, you won’t need to spend a lot of time explaining the basics of your business to us when we first meet. Instead, we’ll get straight into the nitty-gritty.
   
   
2. A defined, in-depth skill-set. We’re direct marketers through and through. That’s all we do, week in and week out. This narrow focus enables us to devote considerable energies to keeping abreast of current ‘best practice’ in the direct marketing arena — then sharing it with clients who may be too busy coping with ‘coalface’ issues on a daily basis to have the time they’d like to devote to keeping up with the latest thinking.
   
   
3. A consistent focus on value for money. Given sufficient financial resources, almost any marketing result can be achieved. But at what cost? That's why at MortonGregory we treat your marketing spend as if it were our own. Our bottom line: spend nothing until you’ve calculated the likely return. And don’t spend it if you don’t have to. We say every marketing penny should be properly allocated up front — or not spent at all.
   
   

How to find out more

Email Chris Gregory at chris@mortongregory.com. He’ll happily discuss your ideas on a strictly no-obligation basis.